People are too often focused on ‘Insights Now!’. But, like a good wine, insights mature.

Just as a wise manager develops her team with an eye on future productivity, a wise business lays down data in the expectation of benefits down the line.

This is the power of the data lake. The longer data flows in, the more history is available, the greater the depth of the insights. Sure, it’s obvious that more data can mean better outputs – but what is less obvious is that the tools for interrogating data will get better and better in the years ahead. If they have enough raw data to synthesise.

As the data lake said, smiling to itself in front of the mirror: “Every day, in every way, I get better and better”.