People talk about ‘information at your fingertips’. But it usually means dragging a mouse and clicking/selecting on endless dropdowns.

In early 2023 we were awarded a European Regional Development Fund Innovation Grant to develop an interface that was different – almost entirely fingertip-driven.

Instead of clicking, scrolling, clicking, our ‘Perfect Supplier’ iPad app lets the user tap and drag to select parameters, and information appears instantly when the user lifts their finger.

A user can also talk to the app and get answers to such questions as ‘How did we do in Tesco last week’?

Mice are lovely and we don’t want to make them all unemployed. But sometimes there are better ways. It’s not a better mousetrap, but it is a better interface.